Aeri ShanSix Digital Marketing Pitfalls and How to Fix ThemFew companies totally nail their marketing yet it often just needs a bit of leg work on fundamentals to fix.Apr 12, 2021Apr 12, 2021
Aeri ShanWhy You Need a Product Marketing Function Sooner Than You ThinkProduct marketing keeps your company’s eyes on the prize, aligns functions, and streamlines growth. Never fail to invest in it!Feb 24, 2021Feb 24, 2021
Aeri ShanDeveloper Marketing: Why You’re Doing it WrongMarketing to developers is unfamiliar territory to many experienced marketers. Here’s what you are doing wrong.Feb 21, 2021Feb 21, 2021
Aeri ShanThe Importance of Positioning in Organizational AlignmentPositioning isn’t just external, it can be a critical tool in keeping an organization focused for efficient growth.Feb 18, 2021Feb 18, 2021
Aeri ShanStreamline Your Growth With Ethical MarketingBy pursuing ethical marketing we can foster long-term sustainable growth more efficiently.Feb 18, 2021Feb 18, 2021
Aeri ShanProduct-Centric Teams Fuel GrowthWhy you need a whole-systems approach to product development and marketing.Feb 17, 2021Feb 17, 2021
Aeri ShanHarness the power of deep collaboration to spark your greatest innovationsAlign around customer-centric goals to find your greatest innovations through deep collaboration.Feb 13, 2021Feb 13, 2021
Aeri ShanWhat being non-binary taught me about collaboration and leadershipTo be a good leader is to be a great listener. Yet our self-centered behavior at work can fuel exclusion and inequality.Feb 13, 2021Feb 13, 2021
