Aeri ShanSix Digital Marketing Pitfalls and How to Fix ThemFew companies totally nail their marketing yet it often just needs a bit of leg work on fundamentals to fix.8 min read·Apr 12, 2021----
Aeri ShanWhy You Need a Product Marketing Function Sooner Than You ThinkProduct marketing keeps your company’s eyes on the prize, aligns functions, and streamlines growth. Never fail to invest in it!5 min read·Feb 24, 2021----
Aeri ShanDeveloper Marketing: Why You’re Doing it WrongMarketing to developers is unfamiliar territory to many experienced marketers. Here’s what you are doing wrong.7 min read·Feb 21, 2021----
Aeri ShanThe Importance of Positioning in Organizational AlignmentPositioning isn’t just external, it can be a critical tool in keeping an organization focused for efficient growth.3 min read·Feb 18, 2021----
Aeri ShanStreamline Your Growth With Ethical MarketingBy pursuing ethical marketing we can foster long-term sustainable growth more efficiently.4 min read·Feb 18, 2021----
Aeri ShanProduct-Centric Teams Fuel GrowthWhy you need a whole-systems approach to product development and marketing.4 min read·Feb 17, 2021----
Aeri ShanHarness the power of deep collaboration to spark your greatest innovationsAlign around customer-centric goals to find your greatest innovations through deep collaboration.8 min read·Feb 13, 2021----
Aeri ShanWhat being non-binary taught me about collaboration and leadershipTo be a good leader is to be a great listener. Yet our self-centered behavior at work can fuel exclusion and inequality.3 min read·Feb 13, 2021----
