This is a cautionary tale. I’ve seen this play out over and over. A growth-oriented tech company sets up shop and starts out with a clear product vision and roadmap. They have a solid business & revenue plan that looked great to investors and got their seed funding. At first…

Marketing to developers has become increasingly common yet it’s unfamiliar territory to many experienced marketers. Companies remain confused about how to strike a balance between enterprise appeal and gaining traction with adopters. Learning the language and understanding the developer persona is just the first step. …

It’s sometimes a little surprising how product positioning can get lost in the shuffle of a fast-growing company. Early on when your founders are your engineers or your just a team of ten, it seems all so clear. …

Let’s face it, marketers get a bad rap. It’s almost universal and even more pronounced in the non-profit & advocacy space where the very word is assiduously avoided. It’s understandable and I think we all know where this comes from. Marketers who lie. Marketers who don’t care about what the…

I was originally going to title this something like “Why you need a whole-systems approach to marketing” but I decided to keep it more general because this is about taking a whole-systems approach to product development (PM and Engineering) and marketing. The functions are very naturally interdependent in start-upville. …

I want to share a secret. CEOs, founders, and organizational leaders do not know more than their employees. Employees almost always know this, but those in leadership positions too easily become blind to this simple fact. Nearly all of us have been or are in work situations which suffer from…

I am non-binary. Transgender in the sense that I am not male, but not transsexual in that my gender is both or all and yet neither and I’m just fine with my body the way it is. I’m sorry if that confuses you but it makes perfect sense to me…